Work / 01
Experience behind OuthouseBuilding the future of energy while the business kept moving.
tem- Role
- Head of Brand & Creative → VP Creative Director
- Problem
- Build a category-defining brand inside a fast-scaling technology company
- Scope
- Strategy · Creative direction · Campaigns · Systems
The problem.
Build the plane. Keep it flying.
tem had the beginnings of a distinctive rebrand and the pace of a company growing faster than its creative foundations. The immediate work could not wait for a perfect strategy. The strategy could not wait for the immediate work to stop.
Create enough clarity to make strong decisions at startup speed.
Build the longer-term platform, systems and capability beneath them.
What we saw.
The job was not simply to make campaigns. It was to define how tem should think, communicate and behave creatively — then prove that thinking in the world.
A stronger platform
A strategic brand platform connecting the company vision, category, position, creative idea, messaging and behaviours — a useful foundation for decisions, not a document to admire.
Momentum made visible
The Series B story and evolving rebrand gave a fast-growing company a clearer way to explain what it was building, why it mattered and why the energy category needed to change.
Ideas in the world
From tem1000 and the first out-of-home campaign to physical and hyper-local activations, the brand grew stronger by creating real moments — not by staying safely inside guidelines.
Capability, not dependency
Tools, workflows and intelligent creative systems helped more teams make recognisable work at speed while keeping human judgement firmly in charge.
What changed.