Thinking.

The other
side of things.

Questions, provocations and observations from Outhouse.

Things worth looking at differently.

OUTSIDE 001

What if we rebuilt a hospitality business today?

Start with the feeling. Rebuild the operation around it.

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OUTSIDE 002

Why can’t a house run itself?

Autonomy is useful. Personality is the point.

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OUTSIDE 003

Would you build a 20-person creative team today?

More capacity is easy. Better judgement is still scarce.

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OUTSIDE 004

Your company knows more than it can use.

The model is rarely the differentiator. The intelligence you put into it might be.

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