What if? / 003 — Creative
Would you build a
20-person creative
team today?
I spent years building and leading creative teams.
If I started again today, I wouldn't build the same thing.
Not because creativity needs fewer people. Because the relationship between people, knowledge, tools and output has fundamentally changed.
HUMAN
JUDGEMENT
JUDGEMENT
THE OLD ANSWER
Twenty people. One fixed sequence.
Keep scrolling.
The other side
What if we designed
the capability,
not the org chart?
Smaller core. Greater capability. Better access to specialist talent. Less repetitive production. More time spent thinking.
Don't automate creativity.
Automate everything getting in its way.
A live question for creative leaders.